Associate Broker, Long & Foster Real Estate
What Message is Your House Sending Buyers? Not too long ago, I was in a car with a very good friend of mine. The music playing on her car stereo was hard core metal. It sounded so pissed off and angry to me that I wanted to beg her to turn it off. She remarked Read More …
Decorating for the Holidays When Selling Having been a real estate agent since 2005, I have helped plenty of sellers needing to list between Thanksgiving and Christmas. Interestingly, I have heard many of them lament that they will be unable to celebrate the season with any decorations. Depersonalizing a home is definitely necessary when selling Read More …
Another Year End Sale in Fairfax City Last December I was pleased to be sharing with you the sale of a Fairfax City duplex in Ardmore. This year, as we approach the year end holidays, I am excited to share another sale of a different Fairfax City duplex in Ardmore. The most recent sale was Read More …
Achieving Buyer Success in Gainesville’s Heritage Hunt, Again There are some well traveled Gainesville neighborhoods in my real estate business. One that comes up again and again is the active adult community of Heritage Hunt. By its sheer size, it is no surprise Heritage Hunt gets a lot of activity. Heritage Hunt is so big Read More …
The Second Key to Max Profit When Selling Your Home There are two major things a seller can do, even in a seller’s market, to max out their bottom line. The first I wrote about in detail and is all about creating buyer enthusiasm. This is essentially putting the shiniest, most attractive bait on the Read More …
The First Key to Max Profit When Selling Your Home Getting the maximum profit when you sell your home, even in a seller’s market is not as easy as you think. A seller can’t assume that any old agent that is willing to cut their commission because “it is so easy to sell houses in Read More …
The MLS Remarks the Public Doesn’t See Another day, another not so startling realization that too many listing agents have no idea how their choice of words, photos and inaction affect their sellers. A buyer-client texted me a listing of Interest. Her words were, “I know that something has to be wrong with the property Read More …
First Time Buyer Success in Manassas It all started on September 1st (2021.) In my email was a buyer lead, requesting a showing of a Haymarket condo in Market Center. Naturally, I got in contact immediately and upon making contact, found out I was dealing with the mom of the potential buyer. Apparently her son Read More …
Under Contract After Multiple Offers in Fairfax On October 8th (2021) I was delighted to bring to market 10640 Maple Street in Fairfax, priced at $405,000. The seller started out For Sale By Owner, though she had wanted to list it with me. However, her spouse didn’t see the point in spending the money to Read More …
When Is Using an Escalation Clause in an Offer Appropriate? One of the devils of a seller’s market is use of the escalation clause in offers from buyers. Having been at the helm of a twenty-six offer offer scrum with a Gainesville seller ealier this year, I legitimately had to make sticky notes on the Read More …